Consumer Trends
Marriott International's Q3 2026 earnings report showed a 6.5% year-over-year increase in RevPAR, with 7.4% growth in the U.S. and Canada and 4.4% internationally. CEO Anthony Capuano attributed the growth to robust travel demand despite geopolitical uncertainty. Leisure RevPAR rose 7% globally and 9% in the U.S. and Canada, while group RevPAR increased 6% globally and 7% in the U.S. and Canada. Business transient RevPAR was up 4% globally and 5% in the U.S. and Canada. Luxury and resort hotels led U.S. and Canada RevPAR growth at 12%. Marriott raised its full-year 2026 global RevPAR growth outlook to 4.5%-5%. The company's global pipeline grew more than 6% year over year to a record 634,000 rooms, and its global portfolio added roughly 20,100 rooms, representing 4.6% net rooms growth. Marriott Bonvoy membership reached approximately 309 million members. The company also progressed on its technology transformation and announced hotel conversions and brand expansions.
The US Travel Association said hotel and tourism executives met with President Trump at the White House to discuss measures to attract more international visitors. Association CEO Geoff Freeman called for leveraging the momentum of the World Cup and the America250 celebration to strive for 100 million international visitors annually by 2030, stating this would bring $81 billion in additional spending and over 400,000 jobs.
The Hotel Association of New York City (HANYC) on Monday urged the federal government to resolve the escalating US-Canada trade war, saying the conflict could exacerbate the economic challenges facing the city's hotel industry. The association stated that the loss of Canadian tourists has already led to a decline in spending, and new tariff threats could worsen the situation.
IHG Hotels & Resorts posted a 5.4% year-over-year rise in Americas RevPAR for Q2 2026, supported by the FIFA World Cup and a robust U.S. economy, while global RevPAR grew 3.5%. The company also highlighted record development activity, with 197 hotel openings in H1, and reaffirmed its full-year earnings expectations.